Google Webmaster Tools is the ABCs of Savannah SEO Consulting, Atlanta SEO Consulting, and Charleston SEO Consulting

If you want any type of communication with Google then Webmaster Tools is your best opportunity to see what Google thinks about your website.

You can set up your url preference for your website. You can see which links Google thinks are important for your website. You can see the organic impressions delivered for your top keywords and your click through rate for each keyword. There is a lot of extremely important information regarding your search engine optimization efforts available in Google Webmaster Tools for free. Many times Google has problems with your website like duplicate title tags or pages it cannot crawl and you really need to know about these problems so you can resolve them.

You need to verify your website by pasting a meta tag on your site. Once your site is verified you can submit your xml sitemap to Google. This is the first thing you want to do before you start an SEO campaign. If this step is skipped then you will be doing SEO blind with absolutely no feedback from Google and that does not really make any sense.

Your website needs to be an ideal fit for your target keywords. After your initial keyword strategy is figured out link building and content develop can begin. You still need to figure out what Google thinks is not appealing about your website and make a serious effort to correct those items.